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Mall of America hires its first black Santa

shopping mall hired its first-ever black Santa Claus

America’s largest shopping mall hired its first-ever black Santa Claus to take photos with child this weekend.(Photo: Screenshot of Minneapolis Star Tribune tweet)


Shoppers at America’s largest shopping mall will see a new face this weekend: A black Santa Claus.

For the first time in the mall’s 24-year history, a black man will play Santa Claus.
Santa Experience co-owner Landon Luther told the Tribune the move to hire a black Santa was a long time coming.

“We want Santa to be for everyone, period,” Luther told the Tribune.

Jefferson is a retired U.S. Army veteran from Texas and told WCCO-TV that children of different races are always excited to see him.

“It gives them something to identify with, but Santa is still just Santa,” Jefferson told the station.


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